Himal Press 
KATHMANDU: Nepal’s first-ever tri-nation tourism expo, NICE–2025 (Nepal India China Expo), kicked off in Pokhara on Monday.
Organized by the Pacific Asia Travel Association (PATA) Nepal Chapter in collaboration with the Nepal Tourism Board (NTB) and the Pokhara Tourism Council (PTC), the three-day event has brought together over 80 international buyers, 70 sellers, and 75 exhibitors. A total of 600 delegates are participating in the expo, according to the Nepal Tourism Board (NTB).
The Pokhara Tourism Council and other private sector organizations are partners of the event.
“The expo aims to bring together tourism and hospitality stakeholders from the government and private sectors of Nepal, India, and China on a single platform, fostering networking, business collaborations, and experience-sharing opportunities among industry professionals,” the NTB said in a statement. “NICE–2025 is set to enhance connections among travel trade organizations while facilitating discussions and collaborative efforts to boost tourism activities across the three nations.”
The expo also offers destination experience tours for international buyers and representatives visiting Nepal.
“NICE 2025 is not just an event but a moment of great pride for the entire tourism industry. This expo has brought together two of the world’s largest outbound tourism markets—India and China—right here in Nepal, demonstrating the unified efforts of the tourism industry,” said NTB CEO Deepak Raj Joshi.
The Knowledge Forum, which will be organized on Tuesday, will host discussions on crucial topics such as “Visa Destination Insights: Supporting the Tourism Ecosystem” and “Sustainable Hospitality: From Construction to Operation.” The expo will focus on B2B meetings and business networking sessions, facilitating business deals and collaborations on the third and final day of the event on Wednesday.
