Himal Press 
KATHMANDU: Rakuten Viber, the global leader in private and secure messaging and voice-based communication, has announced two major launches worldwide as a new stage in the evolution of brand-user interaction on the app.
Issuing a statement, the company said the new offerings include a Business Inbox and a searchable Commercial Account which, the company believes, will become the next step in Viber’s long-term super app strategy.
Researches show 71% of consumers expect companies to deliver personalized interactions, and 82% of organizations plan to implement a value enhancement strategy to deliver better customer value through services. With both users and businesses in mind, Viber’s updates are a step toward providing a better customer experience and brand engagement, the company added in the statement.
According to the company, Business Inbox is a dedicated space for brand-user interactions which are accessible directly from an individual’s regular Chats screen. “The feature allows for all business messages from official brand accounts to be stored and organized in one folder.
Similarly, the Commercial Account allows users to discover all of the ways to engage with a brand in just one place. “It will host all business information, services, and Chats on Viber under a single searchable business entity,” the company added.
